The Durrie Buster

A group of university students from Griffith University’s film school in Brisbane, Australia have proved that you don’t need a big budget to make an impact, through their clever viral marketing campaign. The… Continue reading →

Spotify Cabs

The purpose of a cab is to get you from A to B. This provides little room for cab companies to differentiate themselves and stand out from the rest of the market. Why… Continue reading →

St. Joseph Ambulance: Helpless

St. Joseph Ambulance has launched a tragic ad that tells the story of a man’s fight to overcome cancer. The ad builds strong emotions of sympathy and compassion for the character and his… Continue reading →

Old Spice: Believe in your Smelf

Old Spice have launched a new ad to form part of their latest campaign, “Believe in your Smelf.” The campaign is centred around motivational tapes for men who want to become achievers. The… Continue reading →

Carvalho Hosken: The Social Home Tour

PROBLEM: In the Brazilian housing market one saying is repeated to exhaustion: “Tailor made for your.” This has caused consumers not to trust the argument any longer and presented Carvalho Hosken, one of… Continue reading →

Oscar Mayer: Bacon Barter

Oscar Mayer wants to elevate bacon to a new echelon: It’s not just a breakfast cut, it’s currency. The brand’s new “Bacon Barter” campaign is sending a traveler, comedian Josh Sankey, on a road… Continue reading →

The Foods that Make Billions – Cereal

94% of us have a box of cereal in our kitchen cupboards, but a century ago, nobody did. This is no surprise due to the fact that more money is spent on advertising… Continue reading →

Top 15 Creative Business Cards

In todays world of online and social media, the importance of a good business card is often overlooked. Although it is important for an organization to maintain a strong online brand presence, business cards should… Continue reading →

Centraal Beheer: Love Boat

A Dutch insurance company, Centraal Beheer, have done a great job using humour in their latest television commercial. The ad shows a young skipper trying to impress his date on a speedboat, through… Continue reading →

Absolut Unique: One of a kind. Millions of expressions

Everything we wear, do and buy is an expression of oneself. Thus the ultimate goal of a marketer is to align their product with their target audience’s image. Subconsciously consumers will view the… Continue reading →